This Privacy Policy establishes how Lexus, a division of Toyota Motor Sales, U.S.A., Inc. (TMS/USA) handles the information we learn about you when you use your Enform App Suite owned by TMS/USA and operated by TMS/USA's business partner. Respecting your privacy is of utmost importance to us. Proper handling of your personal data is a critical aspect of the way we create, organize and implement the Enform application.

The Enform App Suite is available only to vehicles registered and located in the 48 contiguous United States and Alaska.



Information You Provide To Us.
We collect personally identifiable information when you purchase a vehicle equipped with Enform App Suite capabilities. Your dealer securely transmits vehicle purchase information to us, which includes your first and last name, VIN, and your email address. In addition, we may ask you to provide us with additional personally identifiable information including your email address, if not received from your dealer, your phone number and mailing address.

Information We Collect Automatically
Usage Information. We also collect and store the name of your internet service provider, the browser and type of machine you are using, the IP address and the web or mobile site that referred you to us and the pages you visit to help manage our Mobile site

Device Unique Identifiers. We may use mobile device unique identifiers to manage our Enform application and We do not use these to collect or store personal information. Mobile device unique identifiers help us understand how consumers use our Enform application and website so we can design better services in the future.

Cookie and Web Beacons. Toyota uses cookies and web beacons (also referred to as Web bugs, pixel tags or clear GIFs) to manage our Web site. We do not use cookies or web beacons to collect or store personal information.

A cookie is a small file placed on your computer when you visit a Web site. Its purpose is to manage your Web site experience and allow for customization of the web pages presented to you when you return to the site.

Web beacons are small bits of computer code that allow a Web site owner to track the actions of users on the site and recipients of e-mail communications.

Cookies and web beacons help us understand how consumers use our Web site and e-mail so we can design better services in the future.


We use your personal information for the following purposes:
  • To send you personalized emails;
  • To validate Enform App Suite capable vehicles;
  • To activate your Enform App Suite account after you register; and
  • To otherwise service your account.

We share personal information with our business partners to assist us in managing your Enform App Suite account. These companies cannot use your personal information for any other purpose than to service your Enform App Suite account.
We do not share personal information with any other marketers for their own use unless you have requested that we do so.


You have the right to have a copy of the personal information you provide. You have the right to correct or update your personal information. You may cancel you Enform App Suite account at any time by going to on your desktop or laptop computer and clicking the delete button on the My Account page. By clicking delete, you will cancel your Enform App Suite account and we will disable your Lexus Enform App Suite services.


We take information security seriously and use certain reasonable security measures to help protect your Personal Information. However, we cannot completely ensure or warrant the security of any information transmitted to us by you or your vehicle. Your use of the Enform App Suite services is at your own risk. You have the option to deactivate your Enform App Suite services as provided for in the Choices and Access section above.


  • Vehicles equipped with Connected Vehicles Services, including the Enform App Suite, may send Personal Information and Vehicle Data to us. To learn more details about our data collection, use, sharing and retention, please visit
  • Children's Privacy. Lexus does not seek information from children under the age of 13.
  • Phishing Scams. Lexus will never ask you to update your personal information through e-mail.
  • Acceptance. By using this Site, you signify acceptance of this Privacy Statement. If you do not agree with the manner in which we handle data as described in this Statement, please do not use this site.
  • Changes to this Privacy Policy. We will post changes to this policy and update the effective date when this policy is updated.
  • Lexus is committed to working with consumers to obtain a fair resolution of any complaint or concern about privacy.


If you'd like to discuss your experience or share your comments, Lexus's Customer Assistance Center representatives are happy to assist you.

Phone: 800-255-3987
Fax: 310-468-7814

Mon - Fri, 8:00 am - 8:00 pm ET
Sat, 9:00 am - 6:00 pm ET

Or send correspondence to:
Guest Experience Center
P.O. Box 259001 - Mail Drop E3-2D
PLANO, TX 75025-9001